STEVIA - ITS CURRENT TREND AND FUTURE MARKET

Before I start talking, let me thank you for coming back here for information.  Today let’s talk about Stevia’s current trend in the global market and its future prospects.

The below studies by different international market research companies talk about Stevia’s exponential growth.

The Nielsen based data shows that stevia is a rapidly growing industry and that stevia is developing into a broadly mainstream ingredient in foods and beverages.

Global market for stevia will reach 11,000 tons by 2014 requiring tripling (three times) of stevia leaf production at the farm level.

Indian Market:  An estimated 10 to 20 per cent people in India have diabetes; the market for low-calorie sweeteners is at least 25 per cent if one combines the obese and weight conscious consumers with diabetics.  At 50.8 million, India had one of the largest diabetic populations in FY10. With an improvement in health awareness, the diagnostic and usage rates are likely to increase, leading to a rise in the number of diabetics consuming artificial sweeteners from 2.96 million FY10 to 9.6mn in FY15.

WHY STEVIA IS BETTER THAN SUGAR

Comparison: Stevia v/s Sugar

Per 2 Teaspoons of Sugar	Stevia	Sugar	Nut******* (Aspartame)	Sp***** (Sucralose)	S**** N’ *** (Saccharin)
Natural vs. Artificial	Natural	Natural	Artificial	Artificial	Artificial
Calories	0	32	0	0	0
Net Grams	0	8g	1g	1g	1g
Gylcemic Index	0	70	0	0

Big Players Roping In:  For stevia, as it is showing very fast growth and huge investments pouring in millions of dollars by multinational companies and very huge projects already in progress in R&D area and hundreds of new products launching worldwide, they are trying to capture market as soon as possible.  It is estimated that sugar substitute market (Stevia, Sorbitol, Tagatose, Aspartame, Saccharine, Sucralose, Xylitol) would be $13.7 Billion by 2018 by MarketsandMarkets with Stevia taking major chunk of it and having an edge for its natural sweetness over other artificial sweeteners.

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Upcoming Articles: Incomparable benefits of Stevia v/s Sugar and Why India needs awareness on Stevia more than anybody else.